Augmented reality is getting a lot of attention in the media, but is often misunderstood. It’s only when you see examples that it really makes sense. This video demonstrates an impressive new application of the concept at the Wimbledon tennis championship in the UK.

With IBM’s new Seer 2010 app for iPhones and Androids you can simply point your phone at a court and get live video of the match being played there – effectively you can see through walls. You can also use the app to find food and drink stands or even get a live video view of the taxi queues.

It’s a great example of how augmented reality is already here today and making itself useful. You can read more here.