This concept video demonstrates a powerful application of augmented reality. With technology that exists today, retailers could bring their wares to your living room, solving one of online shopping’s biggest drawbacks – a flat 2D representation is often not enough to make product decisions. A 3D online furniture store could allow you to try out different furniture in the real physical space of your living room with minimal effort – something that both physical and online stores can’t currently do. You can read more about the video and how it was made on phedhex’s blog.