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It’s common practice today to think that the solution to every problem is to be found in technology. This video is a concept video from the 2009 Challenge your World competition reminding us to not to fall into the trap of that kind of thinking.
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Design Patterns for Social Experience

Christian Crumlish and Erin Malone explain Social Experience Design PatternsAt IDEA2009, Christian Crumlish and Erin Malone, authors of the forthcoming book “Designing Social Interfaces”, gave an overview of some key steps and design patterns that can be used when creating social software or sites.

Christian started by reiterating that social experience design is about the interaction between people rather than the interface between the human and the computer – and that while you can fairly well control one person’s experience with a system, you cannot predict or control how people will choose to interact with each other.

As such, when you design a social experience, all you can really do is provide a framework. You can set the basic rules and capabilities, but the participants will finish the design for you.

Five steps of social experience design

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